Work & Case Studies

Selected product work, shown simply.

A concise view of products and platforms shaped across Conversational AI, mobile gaming, immersive experiences, Web3, and enterprise automation.

Conversational AI

CareWiz Conversational AI Platform

Problem solved: Turned chatbot prototypes into a B2B Conversational AI platform for client use cases. My role: Productization, strategy, requirements, stakeholder alignment, and solution planning. Key contribution: Shaped platform capabilities for HBL HR, HBL Digital Banking, Telenor Pakistan, Sehat Kahani, and pandemic information support. Domain: Conversational AI, chatbot UX, banking, telecom, healthcare, HR.
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Mobile Game

AI-Assisted Mobile Game Level Framework

Problem solved: Helped a game team validate concepts and structure progression before committing to build. My role: Game ideation, MVP validation, gameplay rules, progression logic, and early analytics planning. Key contribution: Created AI-assisted frameworks for level design, difficulty balancing, and concept selection. Domain: Mobile games, playable ads, rapid prototyping, progression systems.
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AR Sports

AR Match Statistics for Soccer App

Problem solved: Brought match data into an interactive AR experience for a national sports authority in Saudi Arabia. My role: Requirements, experience flows, product logic, and stakeholder communication. Key contribution: Defined how fans could discover and understand statistics inside a soccer mobile app. Domain: AR, sports technology, mobile UX, data-led fan engagement.
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Metaverse Platform

Islamabad United Metaverse Stadium

Problem solved: Created an immersive fan engagement platform tied to a major cricket season launch. My role: Product consulting, platform planning, mobile app coordination, and launch support. Key contribution: Helped launch a metaverse stadium and mobile apps for Islamabad United during PSL 8. Domain: Metaverse, sports fan engagement, mobile apps, Web3 strategy.
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Enterprise Automation

Enterprise Intelligent Automation Platform

Problem solved: Strengthened an automation offering with AI/ML and Conversational AI capabilities. My role: Head of Products, product strategy, delivery improvement, partnership support, and GTM messaging. Key contribution: Improved enterprise delivery performance across the US, MENA, and APAC while supporting AWS Software Partner qualification. Domain: Intelligent automation, AI/ML, BPA, enterprise platforms.
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Blockchain / Web3

Web3 Product Consulting

Problem solved: Helped clients clarify Web3 product value, user flows, and delivery scope. My role: Product consultant, requirements lead, blockchain strategy advisor, and BA/R&D resource manager. Key contribution: Delivered full-cycle product consulting from ideation through deployment for clients across the US, UK, Middle East, and APAC. Domain: Blockchain, Web3, gaming, digital platforms.
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